My personal brand blends modern clarity with organic inspiration, reflecting my passion for mountains, climbing, and thoughtful design. The Inter typeface is a humanist san- serif typeface, it embraces modernity without feeling cold or mechanical. It reflects me: grounded in modern design, yet with rugged,enduring, and with a human spirit that cannot be erased.
Brand Design 01
Lunetta Optical
This project explores vision and clarity through geometric forms. Using the circle, a symbol of the human eye, I created a unique identity that stands out from typical optical brands.
The concept comes from a universal experience  blurry or unclear vision, the main reason most people visit an optical store.  
As a designer who spends long hours in front of a screen,I can personally relate to this idea.
To visualize it, I experimented with the blur effect in Illustrator, creating two overlapping circles:
one clear and one blurred. This contrast symbolizes the journey from visual discomfort to clarity.
The color green, most perceptible to the human eye, adds a sense of balance and comfort.
The All Round Gothic typeface reinforces the brand’s friendly yet professional tone with its soft, rounded forms and clean geometry.
...
I design the business card with the same shape that the logo has this will make it easier for the client to remember the logo.
Brand Design 02
Kube Furniture
Kube is a fictional brand
created for a modular furniture store
that focuses on convenience and affordability.
The concept highlights flexibility,
each module can be used individually or connected
to form the furniture you want.
For the logo, I combined the letter K
from the CY typeface with a custom designed
I made for the U, B, and E letters.
The “U” subtly represents the shape of chairs and sofas, reinforcing the modular idea.
The color palette combines mustard gold, symbolizing warmth and approachability,
with rusty red, a vibrant yet grounded tone that adds energy without being flashy.

Posters
Meals4hope






Thank you for viewing my portfolio, I believe design is not just about personal expression, but about creating clarity and connection for others. It has taught me to think beyond myself, to recognize that every element we use in our daily lives has been carefully designed for human needs. Design, at its best, is for everyone and this philosophy continues to guide my own practice.

michelle.selvaggi28@gmail.com
Instagram: design_michy




Education

George Brown College 
Art and Design Foundation (certificate) 2023-2024
Graphic Design  (advance diploma) 2024-2026





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